About Us

Hearing Care Excellence for Nova Scotia

Our promise to you. We promise to provide you with outstanding customer care and state-of-the art hearing instruments to help you hear better. Satisfaction with your new hearing instruments is our top priority. We will guide you through the important steps to improve your hearing and get you back to your daily life. 



Annette Cross | BC-HIS CEO and President of Provincial Hearing

Annette started in the business in 1992 as a secretary, bringing with her over 10 yrs of management experience. Growing up in a farming family she was familiar with hearing loss in her family and found the industry very interesting. In 1997, she had the opportunity to purchase the business from the owner, Don Allen. Since then Annette has grown the business to four locations Bridgewater, Truro, Kentville and the newest location Halifax, thru her passion and dedication to help enhance lives thru better hearing. In September 2013, Annette was proud to hand over the reins of the Halifax location to her son Cole Crouse BA BC-HIS who has been literally involved in one way or another with the business since he was 7. From helping stuff envelopes to the daily routine of running an office to now owning the Halifax division of Provincial Hearing.

We are so proud to be one of the oldest locally/family owned clinics in Nova Scotia Annette contributes the success of the business’s to providing honest,personalized patient care and having all staff stay on top of latest advancements in the hearing industry.

Annette is also a wonderful advocate for the Hearing Instrument profession not just in Nova Scotia, where she has held all executive positions but has been sitting on the National Board CHIPS for over 15 yrs. Annette  was nominated in 2012 to sit on the International Board as Canadian Governor for Hearing Instrument Sciences.

Besides helping provide better hearing her at home, Annette has also volunteers her time around the world with the Starkey Hearing Foundation and has been on nine missions, including Turkey, Egypt, El Salvador, Panama, Jamaica, Kenya and the latest in China. It is truly rewarding to be able to help the less fortunate, and literally  experience watching their lives open up thru better hearing. It is truly one of the most rewarding experiences she has experienced.

Annette also has a program in her offices called everyone hears, where they also fit donated hearing aids at home to the less fortunate, to those that qualify.

Annette lives in Hebbville with her husband, Randall Pernette. She has three grown sons, Darrell, Brandon and Cole, and her six grandchildren, who she adores. She loves traveling, painting, driving her Harley, or just relaxing by the lake. But mostly she enjoys entertaining and spending time with her family and friends.

Annette loves the satisfaction she gets from helping people to enjoy a greater quality of life.



Cole Crouse | B.A., BC, HIS | Board Certified Hearing Instrument Specialist and President of the Halifax division of Provincial Hearing

Cole’s passion started in the business at a very young age, working in the industry since 2003 where he learned all aspects of running a hearing clinic and progressed to managing all locations.

Cole is Board Certified in Hearing Instrument Sciences, past alumni of Dalhousie University as well as Mount Saint Vincent University focusing on Neuroscience. Cole finds the hearing industry very rewarding and he himself has followed in his mothers footsteps going on hearing missions to Haiti. “Helping people hear better every second of every day is truly life changing, both at home and abroad.

Cole is a current  member and past president of the Hearing Aid Society of N.S., as well as a current member of the Canadian and Atlantic and International Hearing Society.

In September 2013 Cole was given the opportunity to take over the Halifax division of Provincial Hearing and is extremely excited to venture out on his own. His love for the profession and his dedication to helping people hear better is the key to a successful business.